Letter to the Editor - F&I culture should focus on helping

Wednesday, March 13, 2019

Regarding "How to break the F&I stereotype," Feb 20: The best way is to create a culture that focuses on helping customers, not simply selling them. It begins by having a real conversation with the customer to understand what they can afford.

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Compliance Takes Center Stage at Industry Summit

Saturday, December 01, 2018

Industry Summit opened with a full day devoted to ensuring compliance is a the forefront of everyone's goals in the advancement of the automotive F&I space. "How to Vet and Work with Compliant Providers" Robert Steenbergh

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F&I: Think how to help, not just sell

Thursday, November 08, 2018

"Affordability issues call for creativity in the F&I office" (Jackie Charniga,, Oct. 24) is spot on. Business as usual is no longer an option for dealerships to prosper. There is a movement afoot among those of us in the industry who are championing for dealerships to adopt a change of attitude; one that focuses on helping customer, not simply selling them. It's a bold approach that I believe can yield benefits for both the dealership and the customer.

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Business as Usual Will Kill Your PVR

Wednesday, October 24, 2018

The realities of the buyer-seller equation have put productivity, prosperity, and customer loyalty out of reach for dealers and F&I professionals who rely on outdated methods to close deals and sell products.

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The Company You Keep: Steenbergh to Tackle F&I Provider Compliance

Monday, October 15, 2018

Organizers of the upcoming Industry Summit announced that Robert Steenbergh, a licensed attorney and the founder and CEO of US Equity Advantage, will helm a session dedicated to helping dealers and F&I professionals select legally organized and licensed product and service providers at the event.

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USEA Earns Top Industry Award for Fourth Straight Year

Sunday, June 17, 2018

ORLANDO, Fla. — US Equity Advantage (USEA) has received the top-ranked Diamond award in Auto Dealer Today’s 2018 Dealers’ Choice Awards program, which recognizes the industry’s best product and service providers. It is USEA’s fourth consecutive top ranking in the six years since biweekly payments was added as an award category. The company also earned the second-place Platinum award in 2014

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