AutoPayPlus enrollment jumps 31 percent with introduction of e-Sign option

Thursday, April 25, 2019

ORLANDO, Fla. (March 21, 2019) – Enrollment in US Equity Advantage’s (USEA) AutoPayPlus F&I service is up 31 percent, driven by a 66 percent adoption rate of the company’s electronic sign-up option by partner dealerships and introduced in March 2018. In addition, new customer retention has increased by 18 percent.

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Letter to the Editor - F&I culture should focus on helping

Wednesday, March 13, 2019

Regarding "How to break the F&I stereotype," Feb 20: The best way is to create a culture that focuses on helping customers, not simply selling them. It begins by having a real conversation with the customer to understand what they can afford.

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Compliance Takes Center Stage at Industry Summit

Saturday, December 01, 2018

Industry Summit opened with a full day devoted to ensuring compliance is a the forefront of everyone's goals in the advancement of the automotive F&I space. "How to Vet and Work with Compliant Providers" Robert Steenbergh

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F&I: Think how to help, not just sell

Thursday, November 08, 2018

"Affordability issues call for creativity in the F&I office" (Jackie Charniga,, Oct. 24) is spot on. Business as usual is no longer an option for dealerships to prosper. There is a movement afoot among those of us in the industry who are championing for dealerships to adopt a change of attitude; one that focuses on helping customer, not simply selling them. It's a bold approach that I believe can yield benefits for both the dealership and the customer.

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Business as Usual Will Kill Your PVR

Wednesday, October 24, 2018

The realities of the buyer-seller equation have put productivity, prosperity, and customer loyalty out of reach for dealers and F&I professionals who rely on outdated methods to close deals and sell products.

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The Company You Keep: Steenbergh to Tackle F&I Provider Compliance

Monday, October 15, 2018

Organizers of the upcoming Industry Summit announced that Robert Steenbergh, a licensed attorney and the founder and CEO of US Equity Advantage, will helm a session dedicated to helping dealers and F&I professionals select legally organized and licensed product and service providers at the event.

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