US Equity Advantage and Ristken Enter Agreement, Making the AutoPayPlus Bi-weekly Service Available to Thousands More U.S. Automotive Dealerships

by US EquityAdvantage | Feb 14, 2014

February 4, 2014, ORLANDO, FL --  US Equity Advantage® (USEA) announced today that it has entered a long-term agreement with Ristken™ Software Services to provide bi-weekly loan services through Ristken’s Menu-Pro platform.  Ristken’s clients include some of the largest companies in the automotive and insurance industry including Zurich, Ford, and Protective as well as hundreds of general agents across thousands of dealerships.

Dealers using Ristken’s Menu-Pro will be able to quote bi-weekly payments in their menu-presentation to customers and enroll them through a paperless process that is fully integrated with the DMS.  By utilizing AutoPayPlus™, dealers help their customers afford more F&I services and products without extending the term or increasing the monthly payment.

“We pride ourselves with working with some of the largest companies in Automotive.  US Equity Advantage is the premier bi-weekly service in the industry and they have an excellent track record of service and compliance,” Patrick DeMarco, CEO of Ristken Software Services.

“We have known the team at Ristken for many years and watched them become one of the predominant menu systems on the market today,” added Robert Steenbergh, CEO and President of US Equity Advantage. “Our companies share a focus on technology innovation and growth and we look forward to a successful partnership.”

For more than 10 years, USEA has led the bi-weekly loan industry.  It was the first company to be fully integrated with the Menu and DMS in 2003.  Since then, the company has grown to serve thousands of dealerships from Massachusetts to Washington State. Over the past 10 years, USEA has processed millions of dollars for its members, helping them saved a combined total of $29 million.  During this time, USEA has never missed a processing day. 

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Founded in 2003, US Equity Advantage (USEA) stands as the industry leader in bi-weekly and early loan payoff services, from home and automotive to RV, boat and student loans.  USEA helps its members reach their financial goals faster through flexible payment plans to accelerate their loan payoff, ultimately saving money in costly interest, staying within their budget and building valuable equity.  For more information please visit:

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